Andy Black is your Google Ads instructor. (He's not that scary by the way - that's just the face he pulled trying to come up with a bio picture for social media.)
Andy has been running Google Ads campaigns since 2009. Some of his experience has been pretty hardcore, like when he was the analyst and team lead of a team of 35 Google Ads specialists spending €120k/day, or when he was helping to build 120 million keywords and ads to acquire 15,000 email signups a day. Andy's also consulted into Groupon for 12 months, built and managed the campaigns for the largest insurance broker in Ireland for three years, and ran campaigns for many small local service businesses.
Andy's other speciality is simplifying the complex and training other team members. He's helped countless business owners setup and run their own campaigns, as well as explain Google Ads in ways that business owners "get" instantly.